27 October 2008                                                email: greatscottproductions@earthlink.net

Inside the mind of a champion:

Levi Leipheimer endorses The Ultimate Cyclist

American great began using the cycling-specific sports psychology CD prior to his 2007 breakthrough season

In preparation for the 2007 season, Levi Leipheimer added an important tool to his training regimen: The Ultimate Cyclist.  By strengthening his mental state through the use of the only cycling-specific sports psychology CD in existence, Leipheimer went from contender to champion, Grand Tour podium perennial and Olympic medalist while becoming America’s most successful road cyclist over the past two seasons.  Leipheimer is now endorsing the product created by cycling coach Josh Horowitz and performed by world renowned clinical hypnotherapist Dr. Rick Collingwood. 

“Since winning the 2007 Tour of California, The Ultimate Cyclist has become an indispensable part of my training arsenal.  It has dramatically improved my focus and confidence.  I recommend it to anyone looking to improve their mental game,” said Leipheimer, who joins winners of 33 national championship titles endorsing the CD including Chris Baldwin, Chad Hartley, Coryn Rivera and World Track Champion Hayden Godfrey. 

Since he began using The Ultimate Cyclist, Leipheimer has consistently produced the best results of his career.  His achievements include two Amgen Tour of California stage race wins, a stage win and 3^rd place overall at the Tour de France, a USPRO Road Race Championship, a bronze medal time trial at the Beijing Olympic Games, and two stage wins en route to a 2^nd place general classification finish at the Vuelta a Espana.

The Ultimate Cyclist CD plays approximately one-hour in duration and contains both conscious and subconscious audio programming.  It works on three levels.  First, guided visualization calms the body and mind.  Patented theta rhythm technology induces a deep state of relaxation.  Finally, positive affirmations above and below conscious hearing levels boost confidence and motivation as negative thoughts are eliminated.  The audio program addresses three keys to athletic success: focus, confidence and relaxation.  Users listen at night before and while falling asleep.  Results are noticed within a few weeks. 

“While we can’t guarantee the kind of extraordinary results Levi has produced through his hard work, discipline and natural ability, we’re proud that The Ultimate Cyclist has played a part in helping him achieve his goals.  It’s an honor to team with this remarkable athlete in our mission to help anyone who rides a bike - a world-class rider like Levi or a weekend warrior recreational cyclist - get the most out of the time they invest cycling,” stated Horowitz. 

Founder of Liquid Fitness Coaching (www.liquidfitness.com) and an elite category 1 cyclist, Horowitz realized the importance of sports psychology after enduring a string of bad crashes.  He turned to a sports psychologist to help him recover from the anxiety attacks he experienced after suffering a serious concussion in a nasty wreck at the 2004 Redlands Cycling Classic.  Immediately Horowitz recognized the benefits of sports psychology methods, including hypnosis, visualization and progressive relaxation.  He wanted to share his discovery with his teammates and clients, but was frustrated to find that cycling-specific hypnosis products did not existed in the marketplace.  Horowitz had read about Dr. Collingwood’s documented success in using hypnosis to treat terminal cancer patients and sought the Australian’s help with developing The Ultimate Cyclist.  A partnership was formed and additional titles were produced including The Ultimate Athlete, Ultimate Fitness, Ultimate Sports Recovery and The Ultimate Triathlete.  The Ultimate Cyclist is exclusively available at www.UltimateSportsPsychology.com for $34.95.  

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