JESSE COOK

Seven studio albums in fifteen years is, in itself, a measure of Jesse Cook's artistic success. And, for this latest recording he wanted to trace rumba flamenco back to itsroots in Cuba. His instincts though got the better of him and he wound up spending timein Bogota, Colombia.

The resulting body of work is sublime, a continuation of Cook's insatiable appetite for world music in all its forms.

Loyal fans will be thrilled with “The Rumba Foundation”, as he has entitled the album, while those who have never before experienced Cook's creativity will find themselvestapping their feet to these extraordinary Latin rhythms wondering why they have not experienced Cook before.

“The Rumba Foundation” continues the journey Jesse Cook has travelled ever since hewas first exposed to rumba flamenco while visiting his father in Arles in the south of France. What other teenager can lay claim to jamming with The Gypsy Kings on hisfather's roof? On this album Cook is maturing and his trip to Bogota appears to be timewell spent.

“Colombia just took over this project,” the Juno award winning guitarist admits with a laugh. “So now I describe it as .returning to the Americas.'”

“I flew down to Colombia and worked with a group called Los Gaiteros de San Jacinto. They won a Latin Grammy back in 2007. They play traditional music known as Vallenatoand they make all their own instruments by hand including gaitos flutes. I learned theseflutes are always played in pairs and in only one key. They are doing it .old school.'”

The band members took a lengthy bus ride from their village in northern Colombia tomeet their guest in Bogota. Then, following a dinner of home cooked Ajiaco, a traditional soup of avocado, chicken and potatoes, they performed an impromptu Vallenato concert right in the living room of their manager's house. The visitor was obliged to play some of the songs he wanted to record with them.

Hearing Cook's incendiary guitar playing they might well have been bemused wondering how the two styles would mesh. There really was no structure to this first encounter. Rather, Cook who also assumed the role of record producer, saw this as an opportunity to find a musical common ground which they would build upon in the studio over thefollowing days.

It's a similar approach he took when recording the many different rhythms in Egypt, Spain and elsewhere for his two more recent studio albums “Frontiers and “Nomad” both of which, it should be noted, quickly climbed to #5 on the Billboard charts.

“If I go down there and teach them what I want them to do what's the point in going down? I could just get somebody in Toronto to play it,” he declares. “Half the reason you go down there, in their own country, their own studio, is that you are bound to bring something out of it that you would never get in your home country.”

Since his Juno Award nominated DVD “Jesse Cook Live at the Metropolis” which wasfilmed at the 2007 Montreal Jazz Festival, Cook may have slipped in and out of thespotlight at home. But he certainly hasn't been idle. This year alone he and his band have headlined jazz festivals in Dubai, Singapore, Poland and London, England. Invitations have also arrived to play in Ireland, Italy, Japan and even Turkey as hisreputation grows.

In 2008, he achieved something no one before him ever has. He dominated both thesmooth jazz radio charts with his Top 3 single, Café Mocha, and the Billboard New Age chart with his #1 album Frontiers, which to date has spent over 70 weeks in the Top 10.

“There is a Facebook page for Jesse Cook fans in Turkey,” he says in disbelief, “I guessI have fans there. And, years ago, I played as a guest of .The Chieftains' in Japan. Wehave since been getting more hits in Japan than anywhere outside the United States. I have this great fan base. It's just that I have never gone to play there.”

Earlier this year Acoustic Guitar magazine awarded Jesse the Silver medal in itsprestigious Player's Choice Awards. Naturally he was delighted to be on the sameflamenco podium as his hero, the legendary Paco de Lucia, who struck gold.

“The Rumba Foundation” will enjoy its syndicated world wide premier in Los Angeles via the prominent jazz station .The Wave' on September 25th. A live performance at L.A's famous Greek Theatre follows.

Though the Colombian adventure features prominently on this disc as is his custom Cook covers a classic and manages to make it his own. This time its Simon and Garfunkel's “Cecilia”. Another noteworthy track is La Rumba D'el Jefe which is a fusion of rumba flamenca with Cuban son music.

“I do honestly think this is my best album ever, “ Cook announces. “ I don't believe that Vallenato and Rumba Flamenco have ever been mixed before. There are some real magic moments.”

# # # Contact: Rick Scott/Great Scott P.R.oductions 310.306.0375 greatscottproductions@earthlink.net