FOR
IMMEDIATE RELEASE
Contact: Rick Scott 310.306.0375
4 May 2009
email: greatscottproductions@earthlink.net
Cadence Cycling &
Multisport Center celebrates
5th anniversary
with mixed emotions
Business is up at the Philadelphia flagship store for the
5th consecutive year,
New York City location is closing
When the doors first opened
to the Cadence Cycling & Multisport Center (www.cadencecycling.com) in May 2004, no one had ever seen anything like
it. The bi-level retail space and
training facility in the heart of the Manayunk section of Philadelphia,
Pennsylvania was immaculately designed and uncluttered with artfully displayed
premium cycling and triathlon brands.
Cadence set out to provide a first-class level of service to customers
and the athletes of all abilities that they coach locally and remotely. The concept has proven successful as
business grows each year. This
month, Cadence marks their fifth anniversary with mixed emotions: business is up
twenty percent in the first quarter this year in Philadelphia, but they decided
to close the two-year-old New York City location at the end of business on May
17th due to the economic slowdown. The plan will enable the company to
refocus their resources on the Philadelphia location and building the remote
coaching brand.
Cadence’s New
York City location was specifically chosen to be in close proximity to the
financial sector and investment banker clientele, which were hit the hardest in
the global recession. If
Philadelphia was unrivaled in its look and layout, the trendy Tribeca location
in New York City was a true marvel.
The state-of-the-art retail and training facility was honored last year
with a distinguished award of excellence for its design and architecture. In addition to the retail showroom, the
training and testing facilities included two gyms designed specifically for
endurance athletes, an Endless Pool, room for up to 24 cyclists to take classes
simultaneously on CompuTrainers, bike valet and a complete locker room. The venue also houses a café where
athletes refuel after workouts.
“It’s a bittersweet time
for us at Cadence. We’re proud that
our original location continues to flourish, but the New York City location was
a victim of the economic downturn.
Closing was a very difficult decision to make as we fully believe in the
Cadence concept and plan to grow it by opening additional locations in a more
favorable economic climate,” said owner Jay Snider. “We created something that didn’t
previously exist thus we accomplished what we set out to do by building the
finest cycling and multisport center in the world. While it’s tough to leave New York City,
Philadelphia will benefit and become even stronger as we reallocate our
resources. This will also allow us
the opportunity to put more muscle into building our coaching brand
nationally.”
With all eyes on
Philadelphia on June 7th for the Philadelphia International Cycling
Classic, the biggest one-day professional bike race in the U.S., expect Cadence
to once again be a hub of activity race weekend. Last year, the center hosted events with
Team CSC (now Team Saxo Bank), Cervelo and a question & answer session with
Dominique Rollin, a Cadence-coached
professional based in Europe who races for the Cervelo TestTeam.
Under the direction of Brian Walton, an Olympic silver
medalist, Canadian National Champion and former pro cyclist, the expert team of
Cadence coaches designs training programs for pro cyclist Francois Parisen (Planet Energy), the
U.S. Marine Corp Triathlon and Running Programs, and cyclists and triathletes
across the nation ranging from weekend warriors and dedicated amateurs to elite
and professional athletes.
Athletes coached by Cadence
are able to take advantage of another Cadence innovation: Cadence TV is home to hundreds of
workouts and stimulating videos including some shot with a helmet camera. Athletes personalize their workouts on
Cadence TV by specifying their target
heart rate and power zones.
About Cadence Cycling & Multisport
Center
Since opening
in May 2004 in Philadelphia, the Cadence Cycling & Multisport Center set a
new standard and a new direction for high-end products, world-class coaching and
first-class customer service in cycling and triathlon of all abilities - from
the beginner to passionate enthusiast to elite and professional athletes. Not only does Cadence sell the finest
equipment and gear available, but they are unique in that they also teach their
customers how to use it through their coaching division. Cadence coaches athletes throughout the
world - from weekend warriors to professionals. The highly-trained staff of certified
expert coaches, gifted mechanics and knowledgeable sales crew is committed to
assuring quality and customer satisfaction. Athletes coached by Cadence enjoy access
to the innovative Cadence TV, which
contains hundreds of workout videos that can be customized for the individual by
specifying target heart rate and power zones. Cadence contributes to the community
through the Cadence Cycling
Foundation, a non-profit organization that introduces at-risk inner-city
youth to cycling. Additional
information is available at www.cadencecycling.com.
# # #
FOR IMMEDIATE
RELEASE
Contact: Rick Scott 310.306.0375
24 September 2008
email: greatscottproductions@earthlink.net
Cadence
Cycling & Multisport Centers pacts with ASSOS for a Preferred Coaching
Partnership agreement
Cycling and
multisport authority Cadence Cycling
& Multisport Centers will team with ASSOS, the Swiss-based leader in
premier quality cycling apparel, on a Cadence Preferred Coaching Partnership
agreement for 2009, which will benefit customers of both innovative companies
worldwide through their synergistic pairing.
Through
strategic collaborations with preferred coaching partners, Cadence establishes
relationships with industry leaders and authorities that elevate the standard
and influence the cycling and multisport marketplace. The company seeks partners that are
committed to the same core values as Cadence: premiere quality, technological
innovation, data-driven results and genuine consumer benefit. By collaborating with industry
innovators, Cadence provides customers with a wide range of products and
services including bicycles, wheels, components, apparel, physiological testing,
biomechanical services, and training and coaching protocols through their
Philadelphia, Pennsylvania and New York City centers.
Cadence’s partnership network, which in addition to ASSOS
includes Wilier and Zoot, brings a wealth of benefits to
customers, including access to comparative data and the most up-to-date
scientific databases for product engineering and physiological research. Additionally, the partnership
collaboration facilitates faster product delivery and enhanced conflict and
warranty resolution. In exchange,
Cadence provides preferred coaching partners with access to their athlete
database and coaching staff for product beta-testing and statistical research
among diverse athlete populations, as well as unlimited access to Cadence’s
state of the art training and testing facilities.
For over 30 years, ASSOS has been the undisputed leader
in high-quality cycling apparel and was the first cycling apparel company ever
to introduce Lycra to its products.
For more information about ASSOS, please visit www.assos.com or
contact Hans Bergmann at hbergman@assos.ch
or 800-266-4903 ext.
706.
Since opening in May 2004 in Philadelphia, Cadence
Cycling & Multisport Centers set a new standard and a new direction for
high-end products, world-class coaching and first-class customer service in
cycling and triathlon of all abilities - from the beginner to passionate
enthusiast to elite and professional athletes. Only premium brands are available at
Cadence and they are unique in that they not only sell the finest equipment and
gear available, but they also teach their customers how to use it through their
coaching division. Cadence coaches
athletes throughout the world - from weekend warriors to professionals. The highly-trained staff of certified
expert coaches, gifted mechanics and knowledgeable sales crew is there to assure
quality and customer satisfaction.
The New York City location opened in July 2007 and it was recently
honored with a distinguished award of excellence in design and
architecture. Cadence gives back to
the community through the Cadence
Foundation, a non-profit organization that introduces at-risk inner-city
youth to cycling. Additional
information is available at www.cadencecycling.com.
# # #